The VAFO Group, a leading European pet food manufacturer, has completed the acquisition of the remaining stake in the German family-run business, Allco Tiernahrung. This move solidifies VAFO Group's position in the German market and marks a significant milestone in the company's growth strategy.
Allco Tiernahrung, a renowned player in the pet care market for over 50 years, initially became part of the VAFO Group in 2017. Now, as VAFO Group acquires the remaining stake, Allco Tiernahrung will transition to operate under the new business name, VAFO.de, as a 100% subsidiary of the VAFO Group.
Pavel Bouška, chairman of the board of VAFO Group, expressed his enthusiasm about the acquisition, stating, "Germany is the most important market for us in Europe, and it’s where we want to further invest and expand our market position. We have reached very promising sales and market position thanks to the intensive work of Jörg Lefers and his team. I am happy that we will stay together and bring a lot of innovation in the short future."
Jörg Lefers, who has been instrumental in establishing VAFO brands in the DACH region (Germany, Austria and Switzerland), will continue to lead VAFO.de. He emphasized the importance of taking its work to the next level and leveraging the synergies between the two companies.
The acquisition reflects VAFO Group's commitment to increasing its market share and strengthening its presence in Germany. By unifying its values into a cohesive outward image and focusing on effective communication strategies, VAFO Group aims to better serve German customers and provide innovative solutions to their needs.
Under the leadership of Managing Director Jörg Lefers and Head of Sales Carsten Weerts, the dedicated team at VAFO.de will continue to drive growth and expansion in the German market. VAFO Group plans to further invest in expansion and acquisitions in Germany, while also supporting its flagship brands, Brit and Carnilove, across Europe.
With the completion of this acquisition, VAFO Group is poised for significant growth and success in the German pet food market.
