Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Why these companies lead the global petfood industry in
sales, growth and innovation
The intent was to educate regulators and industry about the Model Pet Food Regulations
Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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