Freshpet's new ads feature a variety of dogs, like this mutt, with signs that play off their breed.
Freshpet is launching the next phase of its "Protest" campaign, which highlights the benefits of the brand's fresh, refrigerated dog and cat food and compares it with other dog food brands on store shelves.
Freshpet's campaign, created by The Terri & Sandy Solution, is a follow-up to last year’s “Protest” spot, which was named the number one most effective spot in the petfood category, according to Ace Metrix.
The advertising campaign includes three television spots and posters to be featured at upcoming sponsorship events. A variety of dogs are featured wearing placards with sayings that play off the breed, including a mutt with a sign, “By-Products Can Kiss My Mutt”; a pug wearing a sign that says, “Pug Off, Preservatives”; and a Shih Tzu wearing, “Propolene Glycol Is Shih Tzu.”
"Last year's spot was the most effective in the petfood industry. And we wanted to up the ante. The lines and the music this year are more irreverent in a playful, wag-your-tail kind of way,” says Sandy Greenberg, co-founder of The Terri & Sandy Solution. Terri Meyer, co-founder, The Terri & Sandy Solution, added: “If dogs knew what ingredients were in their food, they would speak out. We’re just giving them a voice.”
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Check out Petfood Industry's complete interview with
this growing petfood company.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.