All sessions, meals and the reception for Petfood Workshop take place at the Renaissance Schaumburg Convention Center Hotel. For descriptions of topics and speakers, visit http://petfoodforum.petfoodindustry.com/PetfoodWorkshop/Topics_and_speakers.html.
Wednesday, April 2
12:00-2:00 pm Registration/check-in
2:00-3:00 pm Opening session: Why doesn’t the
dumb shopper buy my brand?—Matthew
Diamond and James Fraser, Hunter Straker
3:00-3:20 pm Coffee break
3:20-4:35 pm First round of breakout
sessions (each an interactive workshop; attendees rotate among the four
Education - The missing link in petfood marketing?—Melissa Brookshire, DVM, North River Enterprises
4:40-5:55 pm Second round of breakout
6:00-7:00 pm Reception
Thursday, April 3
7:00-8:00 am Breakfast
8:00-9:15 am General session: Ask the experts panel—members include Serge Boutet, SB Nutrinnov Consultants; Wendy Shankin-Cohen, Dr. Harvey's Pet Foods; David Sprinkle, Packaged Facts; and Don Tomala, Matrix Partners Ltd.
9:15-9:45 am Coffee break
9:45-11:00 am Third round of breakout
11:05 am-12:20 pm Fourth round of breakout sessions
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