Petcurean's WonderWall displays photos to engage SuperZoo attendees.
At SuperZoo 2012, premium brand dog and cat food maker Petcurean unveiled the "WonderWall," an interactive photo mosaic designed to engage the pet tradeshow's attendees.
Designed by Subplot Design Inc., the 12-food high WonderWall was comprised of two 80-inch LCD screens and a 16-foot product shelf that simulated an in-store planogram. The WonderWall included teaser postcards for pet retailers and distributors, large advertisements, attendee and fan-emailed photos.
"The WonderWall is an interactive, live, generative photo mosaic that engaged tradeshow attendees and received over a hundred photo contributions on site as well as from our loyal Facebook community," said Jaimie Turkington, Petcurean marketing manager.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The mid-year meeting addressed several regulatory matters affecting petfoods
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.