Petcurean's WonderWall displays photos to engage SuperZoo attendees.
At SuperZoo 2012, premium brand dog and cat food maker Petcurean unveiled the "WonderWall," an interactive photo mosaic designed to engage the pet tradeshow's attendees.
Designed by Subplot Design Inc., the 12-food high WonderWall was comprised of two 80-inch LCD screens and a 16-foot product shelf that simulated an in-store planogram. The WonderWall included teaser postcards for pet retailers and distributors, large advertisements, attendee and fan-emailed photos.
"The WonderWall is an interactive, live, generative photo mosaic that engaged tradeshow attendees and received over a hundred photo contributions on site as well as from our loyal Facebook community," said Jaimie Turkington, Petcurean marketing manager.
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The most recent theory is that feline idiopathic cystitis is caused by stress
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Public meetings invited comments and provided updates
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The intent was to educate regulators and industry about the Model Pet Food Regulations
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.