A new market research report from Euromonitor International, "Pet Care in China," found that the total pet population and share of prepared food for dogs and cats has risen over the review period, driving sales of petfood in terms of volume and value.
The report found growth in the pet care market also driven by the rising need for companionship, humanization of pets and the trend of consumers trading up to premium petfoods. The report offers a guide to the size and shape of the pet care market in China, with retail sales data from 2007-2011 and forecasts to 2016.
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
US trade data show petfood faring relatively
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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