A new market research report from Euromonitor International, "Pet Care in China," found that the total pet population and share of prepared food for dogs and cats has risen over the review period, driving sales of petfood in terms of volume and value.
The report found growth in the pet care market also driven by the rising need for companionship, humanization of pets and the trend of consumers trading up to premium petfoods. The report offers a guide to the size and shape of the pet care market in China, with retail sales data from 2007-2011 and forecasts to 2016.
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
For more about sustainability in petfood, watch
Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate
social responsibility: from whim to a matter of
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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