According to Euromonitor International, eight of the 10 countries that spend the most money on dog food are in located in Europe, with Norwegians ranking as number one.
People in Norway spend the equivalent of US$639 per year, per dog on petfood, which is nearly 50 percent more than second-place Switzerland. Norwegians are trading up to premium products, purchasing higher-priced organic and "diet" dog foods, which sometimes also come in costlier meal-size packages instead of larger bags.
In contrast, Euromonitor found that Vietnam spends the least on petfood, the equivalent of US$0.75 per dog, which is attributed to the fact that in poorer countries, such as this, dogs are often still fed table scraps instead of petfood.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
The intent was to educate regulators and industry about the Model Pet Food Regulations
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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