Petfood manufacturer Del Monte Food's Morris the Cat Facebook campaign banner for the 2012 US election received more than 92,000 shares. This resulted in a donation of 3,000 pounds of the petfood company's 9Lives cat food to Pets Are Wonderful Support (PAWS) San Francisco, California, USA.
Del Monte delivered 3,000 pounds of cat food to Pets Are Wonderful Support San Francisco in November 15.
During the campaign, users could visit Morris' Facebook page to download a free election poster, and then insert their own cat's face to share with Facebook friends and Twitter followers. For each share, the company donated one bowl of cat food, up to 3,000 pounds.
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The most recent theory is that feline idiopathic cystitis is caused by stress
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity
of pets with their natural and raw lines of products
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
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