Petfood manufacturer Del Monte Food's Morris the Cat Facebook campaign banner for the 2012 US election received more than 92,000 shares. This resulted in a donation of 3,000 pounds of the petfood company's 9Lives cat food to Pets Are Wonderful Support (PAWS) San Francisco, California, USA.
Del Monte delivered 3,000 pounds of cat food to Pets Are Wonderful Support San Francisco in November 15.
During the campaign, users could visit Morris' Facebook page to download a free election poster, and then insert their own cat's face to share with Facebook friends and Twitter followers. For each share, the company donated one bowl of cat food, up to 3,000 pounds.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
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Why these companies lead the global petfood industry in
sales, growth and innovation
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Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
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