Recent Issues I Newsletters I Petfood Forum I Subscribe to Magazine
  Sign In I  Sign Up
PetfoodIndustry.com

  • HOME
  • MARKET INFORMATION
  • NUTRITION
  • SAFETY
  • PRODUCTION
  • PACKAGING
  • TOP PETFOOD COMPANIES
  • News
  • Products
  • Petfood and Treats
  • Petfood-Connection.com
  • Industry Calendar
  • Buyer's Guide

  • News
      • Email this to a friend Email
      • Print Printer
        Friendly
      • Font size: Decrease Font Increase Font
      • Share:Share
      • Share:Share Close
        • FacebookFacebook
        • MySpaceMySpace
        • stumbleuponstumbleupon
        • deliciousdelicious
        • diggdigg
        • newsvinenewsvine
        • linkedinlinkedin

      Iams petfood brand launches Keep Love Strong ad campaign

      New ad campaign with five new consumer-voted commercials showcases bond of love between people, pets

      Release Date: Comments(0)

      Iams petfood brand launched a new advertising campaign, Keep Love Strong, to showcase the unconditional bond of love shared between people and their pets. 

      As part of the advertising campaign, the petfood company asked consumers to vote on stories via Iams' Facebook page that best showed the emotional bond between owners and pets. The winners will be featured in new commercials for Iams and can also be viewed online.

      The five new TV commercials, two cats and three dog, were all designed to showcase the important role of high-quality petfood in keeping a pet healthy and strong. The winning commercials will air on national TV in the US beginning in early December. 



      1
      1
      1

      Related Content

      Previous
      Next
      • pet food brands

      • pet food industry

      Three Dog Bakery bounds into pet stores

      The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats

      More paws with a cause

      Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns

      Paws with a cause

      Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times

      More content about pet food brands

      AAFCO news, part 2

      Committees discussed key proposals such as a possible shift in the oversight of animal feeds

      FDA discusses petfood labeling and safety

      Public meetings invited comments and provided updates

      AAFCO moves toward calorie statements

      The mid-year meeting addressed several regulatory matters affecting petfoods

      More content about pet food industry
       

      Comments

      0 Comments

      Add Comment

      Text Only 2000 character limit
  •  
  • Create or Maintain an account

    • Sign Up
    • Edit Your Profile
    • Subscribe to Newsletters
    • RSS feeds
    • Why Register

    Custom Publications

    • Empyreal 75 Update
    • The Extru-Technician

    Digital Editions

    • Petfood Industry
  • Events

    • Petfood Forum
    • Petfood Workshop
    • Petfood Forum China
    • Petfood Forum Asia
    • Petfood Forum Europe
    • Webinars
  • Help and Information Center

    • Support
    • Petfood Industry Editorial Staff
    • Advertising Contacts
    • Media Guide
    • Article Reprints

    Newsletters

    • Petfood Industry e-News
    • Petfood Industry Nutrition News

    Digital Directories

    • Petfood Industry Reference and Buyer's Guide
  • Social Media

    • Petfood-Connection
    • Petfood-Connection Smart Phone App
    • Twitter
    • Facebook
    • YouTube

    Nutrition Courses

    • WATT eLearning
    • Customized Training

    WATT Corporate

    • About WATT
    • Corporate Contacts
  • © Watt Publishing Co., 2013 All Rights Reserved
  • |Sitemap

--- Thank you for your patience ----

If you have any issues logging in or any other need feel free to contact us.

loading