"The National Dog Show Presented By Purina" earned its best rating in eight years, when the two-hour special from the petfood brand delivered a 4.9 rating and an 11 share for NBC during the 12 pm. to 2 p.m. time period on Thanksgiving, Thursday, November 22, according to The Nielsen Company.
The rating is an 11 percent increase over 2011's rating, competing against NFL football, and the best since the broadcast did a 5.3 national household rating in 2004. NBC aired an encore presentation of “The National Dog Show Presented By Purina” on the following night, which generated a 3.0 national rating and 5 share in primetime.
Total audience figures for the two broadcasts are likely to exceed 25 million viewers, according to Nielsen. The rating is the percent of all television homes in the United States tuned to a specific program and the share is the percentage of televisions in use at that time tuned to a specific program.
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.