Petfood manufacturer Procter & Gamble will introduce a new sales and distribution concept in Germany for its Eukanuba and Iams petfood brands, beginning January 1, 2013.
Procter & Gamble will assume responsibility for the order, shipping and billing function and for key account management. The current German distributor, Nash & Nunki, will aid in providing service in the new sales and distribution concept, as well as will service pet product retailers.
“The new structures make it possible to get closer to the customers and to utilize the respective strengths of P&G and Nash and Nunki even more effectively. They will enable us to react more quickly to trends in the market, understand our customers better and develop tailored solutions for the [specialty] trade accordingly,” said Lars C. Ortlieb, communications manager for Procter & Gamble's pet care division.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.