Ellen DeGeneres’ petfood brand Halo, Freekibble.com and retailer Pet Supplies Plus recently donated 40,000 pounds of petfood to charities through its Holiday Kibble Drop. The Holiday Kibble Drop, a 14-stop tour across the US, donated 500,000 meals to animal shelters and rescues.
The 40,000 pounds of petfood was provided to eight shelters in the Michigan, USA, area, including: Michigan Humane Society, Michigan Animal Adoption Network, Animal Rescue Fund, Homeward Bound Rescue League, Last Chance Rescue, Hopeful Heart Rescue and Guardian for Animals.
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The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Public meetings invited comments and provided updates
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The intent was to educate regulators and industry about the Model Pet Food Regulations
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