Petfood manufacturer Pedigree Brand is partnering with Grammy award-winning country singer Miranda Lambert to kick-off a nationwide US search for the next communities to benefit from the Pedigree Feeding Project initiative, which supplies participating shelters with 100 percent of their core dog food needs for free.
The Pedigree Feed Project initiative first began in 2012 in Nashville, Tennessee, USA, and Chicago, Illinois, USA, to provide dog food to shelters so that the shelters can focus more on finding homes for their animals.
Lambert, who owns six adopted dogs, and the Pedigree Brand encourage others to get involved with the initiative by visiting Facebook.com/Pedigree to nominate the community where they think the Pedigree Feeding Project can most make a difference for shelter dogs. In March, the names of five communities that have been selected as finalists in the search will be announced. Americans can then vote to determine the next communities to participate and the winners will be announced in mid-2013.
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Why these companies lead the global petfood industry in
sales, growth and innovation
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.