Economic forecaster The Economist Intelligence Unit has teamed up with Mintel for a new whitepaper that predicts trends over the next three years in fast moving consumer goods categories in five emerging markets compared to the USA and EU, including Mexico's growing petfood market.
The whitepaper, Convergence with Divergence, found that sales of petfood in Mexico have doubled in the last five years, as pet owners shift from feeding their dogs and cats scraps to buying prepared petfood. The whitepaper notes that petfood companies such as Nestle and Mars are leading Mexico's petfood market, which is beginning to resemble that of the US.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
US trade data show petfood faring relatively
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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