Economic forecaster The Economist Intelligence Unit has teamed up with Mintel for a new whitepaper that predicts trends over the next three years in fast moving consumer goods categories in five emerging markets compared to the USA and EU, including Mexico's growing petfood market.
The whitepaper, Convergence with Divergence, found that sales of petfood in Mexico have doubled in the last five years, as pet owners shift from feeding their dogs and cats scraps to buying prepared petfood. The whitepaper notes that petfood companies such as Nestle and Mars are leading Mexico's petfood market, which is beginning to resemble that of the US.
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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