Research and Markets has added a new petfood market report, Report on China's Pet Food Market Competition 2013, to its offerings, available for purchase online.
According to the report, China's local petfood companies market products including dry petfood, wet petfood, petfood snacks and pet nutrients. These companies have sales revenue of more than 1.5 billion Yuan (US$241 million), and market scale continues to increase by more than 15 percent on average annually.
In addition to these findings, the report provides a detailed analysis of petfood industry regulations and trends in China's national policies; the development history of China's petfood market and future growth opportunities; characteristics of petfood consumption and consumer purchasing in major areas; circulation channels of China's petfood; competition between foreign and domestic brands; and more.
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
It gives more direct control to CVM in establishing and maintaining ingredient definitions
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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