Spring Naturals brand of dog dinners and dog treats has donated more than US$10,000 to various animal organizations since debuting in the petfood market in January 2012.
As part of a partnership with Daily Kibble, Spring Naturals' Share the Love campaign allowed fans to submit their information and an animal rescue group of their choice for the chance to win one of two prize packages. Spring Naturals donated a total of more than US$3,250 worth of dog food and dog treats to the Boston Brigade, the Atlantic Bulldog Rescue and their nominees.
Launched on May 1, 2012, Spring Into Action, an ongoing campaign dedicated to honoring animal advocates and the work they do in their community, has also brought money to animal organizations. The campaign encourages users to visit Spring Naturals' Facebook page via the "Spring Into Action" tab to vote for and share the story of their favorite animal advocate. The nominee with the most votes at the end of the month is then featured on the Facebook page, and Spring Naturals also delivers US$250 worth of food and treats to the winning nominee and the animal organization of their choice. The Spring Into Action grand-prize winner will receive US$2,000 worth of dog dinners plus a US$500 cash donation to the animal rescue organization of their choice.
Along with the Spring Into Action campaign, Spring Naturals' sponsored a 2-year-old mixed breed female puppy named Spring. Spring Naturals donated a year's supply of dog food and treats, as well as the costs of the dog's initial medical care, a total value of US$1,000.
Additionally, Spring Naturals' latest effort to support animal welfare was the 12 Dogs of Christmas campaign, which brought a total of US$1,550 in donations, petfood and treats to Project Rescue Chicago in Chicago, Illinois, USA. In total, the company has worked with more than 10 animal welfare groups, shelters and rescues in the past year.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
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