Bixbi, a Colorado, USA-based pet treat manufacturer, recently launched a new website, AwesomeValley.com, which the company says aims to educate consumers about the dangers of Chinese-sourced chicken jerky pet treats.
The new website takes a unique approach to educating consumers about jerky treats from China. It features fake pet products in the online store, such as Arsnick'r-Doodles and Formalde-Hound, as well as an interactive Flavor Creator and an 'Easter egg' coupon for Bixbi products for consumers who decode the Chinese message.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Proudly based in Brooklyn, New York, this organic treat company has enjoyed quadruple growth by focusing on every element of its product and packaging
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
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