Bixbi, a Colorado, USA-based pet treat manufacturer, recently launched a new website, AwesomeValley.com, which the company says aims to educate consumers about the dangers of Chinese-sourced chicken jerky pet treats.
The new website takes a unique approach to educating consumers about jerky treats from China. It features fake pet products in the online store, such as Arsnick'r-Doodles and Formalde-Hound, as well as an interactive Flavor Creator and an 'Easter egg' coupon for Bixbi products for consumers who decode the Chinese message.
The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
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