Bixbi, a Colorado, USA-based pet treat manufacturer, recently launched a new website, AwesomeValley.com, which the company says aims to educate consumers about the dangers of Chinese-sourced chicken jerky pet treats.
The new website takes a unique approach to educating consumers about jerky treats from China. It features fake pet products in the online store, such as Arsnick'r-Doodles and Formalde-Hound, as well as an interactive Flavor Creator and an 'Easter egg' coupon for Bixbi products for consumers who decode the Chinese message.
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
Proudly based in Brooklyn, New York, this organic treat company has enjoyed quadruple growth by focusing on every element of its product and packaging
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
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