Wellness debuted a new ad campaign to highlight the benefits of a natural petfood diet.
WellPet LLC recently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US.
The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.
The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The latest data from Packaged Facts on hot trends and what the future holds for the US natural and organic pet market
Paperboard packaging, natural colors, cartoon graphics reflect the petfood line, Kaytee says
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.