Petfood retailer Fressnapf Switzerland cut the price of premium petfood for all customers with the company's loyalty card.
Applicable to petfood brands such as Royal Canin, Iams, Eukanuba, Hill’s, Happy Dog/Happy Cat, Pro Plan, Select Gold, Iso Dog/Iso Cat, Nutro Choice, Almo Nature and Schweizer, the 10 percent discount applies immediately in stores and in the company’s online shop. The price-drop campaign is also supported by new Facebook ads, online banners and customer flyers.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Why these companies lead the global petfood industry in
sales, growth and innovation
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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