Green Dreamzzz bedding is the latest product in American Pet's range of small animal products.
American Pet, a producer of small pet hays and small animal foods, has extended its offerings to include premium Green Dreamzzz recycled paper, small pet bedding for pet specialty retailers.
Green Dreamzzz is made from the trimmings in the manufacturing of new telephone books. Each package of the pet bedding comes from two or more phone books and are made with edible vegetable inks, making the bedding environmentally friendly and safe for small pets. Green Dreamzzz is available in 22- and 44-liter package sizes.
American Pet says it will support the launch of Green Dreamzzz through upcoming promotional discounts, select trial promotions, point-of-purchase materials and in-store consumer offers.
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It gives more direct control to CVM in establishing and maintaining ingredient definitions
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