Iams petfood brand has launched its Unconditional Love Tails contest, which asks pet lovers to tell the story of the unique bond shared with their pets for the chance to win a cash prize, free Iams petfood and more.
Now through March 3, consumers can go to Iams' Facebook page to enter the contest and submit a story and photo about the unique bond they share with their dogs and cats.
Iams will select 10 finalists to win a cash prize and a year's supply of petfood. A grand-prize winner will also be chosen among the finalists by Facebook fans to appear with their pet in a national advertisement for Iams.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
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The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
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