Mars Petcare's Sheba brand announced that it will offer responsibly sourced fish entrées for cats in the US as part of Mars Petcare's global commitment to use only sustainably sourced fish by 2020.
Following the Monterey Bay Aquarium Seafood Watch program sourcing recommendations, Sheba Entrées will use only farmed or wild-caught fish from environmentally responsible sources. The brand currently offers five varieties of responsibly sourced whitefish, tuna and seafood options, but by the end of 2013, all of the recipes will meet Seafood Watch recommendations.
In March 2010, the global petcare segment of Mars made a commitment to use only sustainably sourced fish by 2020. As global fish stocks continue to decline, the company aims to achieve the following milestones across its entire pet care portfolio by 2020:
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
The most recent theory is that feline idiopathic cystitis is caused by stress
The lowly pea appears to be an effective ingredient for the next generation of dog and cat diets
What is this quiet, unassuming ingredient, and should it be there?
5 small steps would streamline information on petfood ingredients to help communicate with pet owners
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Why these companies lead the global petfood industry in
sales, growth and innovation
To be effective, probiotics must be live and viable
It's an "Intel inside" type of molecule -- but also a problem child
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.