Current value sales of other petfood in Switzerland are expected to grow by 1 percent in 2012, reaching CHF70 million (US$75.2 million), according to Euromonitor International’s new report.
The report, Other Pet Food in Switzerland, expects the other petfood category will account for 13 percent of overall petfood sales in 2012 as the number of households that own fish, small mammals and reptiles grows. In contrast, the number of bird-owning households is falling, negatively impacting overall sales of other petfood.
Additionally, the report offers data on the market for other petfood in Switzerland, including retail sales data from 2007-11 and market forecasts to 2016. The complete report can be purchased online.
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
See the full results of the survey sent to the Petfood Industry audience on sustainability.
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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