Mars PetCare's Sheba cat food brand launched the "Sheba. Feed your passion." campaign featuring actress and cat lover, Eva Longoria.
The campaign introduces the cat food brand to the US marketplace, featuring Longoria in TV, print and digital advertising; in-store and consumer promotions; public relations; and social media channels.
Along with the launch of the "Feed your passion" campaign, the cat food brand is launching a contest, in which cat owners can enter to be one of three winners of up to US$5,000. Cat owners should enter online by sharing a picture of their cat and a caption that shares how they would celebrate their ultimate passion in a big way.
“I am excited to partner with Sheba for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” said Eva Longoria. “My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats.”
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.