Market research company Mintel released a new study on the UK petfood and pet supplies market.
Sales of dog food in 2012 reached a record £1 billion (US$1.49 billlion), thanks to growth in popularity of pet treats. Snacks and treats accounted for 24 percent of all dog food sales, up 6 percent from 2011 to 2012 to reach £239 million (US$356.48). Natural pet treats increased 8 percent over the same one-year period to reach £40 million (US$59.66 million).
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
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The UK petfood company’s rapid growth is powered by its distinctive key ingredient, word-of-mouth marketing and geographic expansion
Proudly based in Brooklyn, New York, this organic treat company has enjoyed quadruple growth by focusing on every element of its product and packaging
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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