Private-equity firm Kinderhook Industries LLC sold the parent and operating companies of Absorption Corp., an American manufacturer of cellulose-based absorbent products for pets, to manufacturing company J. Rettenmaier & Söhne Group.
Absorption Corp., a company of Kinderhook since 2010, includes the pet care brands CareFRESH, Healthy Pet and CritterCare. JRS, a manufacturer of pet care products like litter and bedding, will use Absorption Corp. as a platform for consumer products growth in North America.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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