Procter & Gamble's pet care division recalled petfood products in both its Natura Pet Products line and its new Iams Shakeables in March, which is raising concerns about the company's quality-control issues, according to reports.
On March 18, P&G recalled four of its Natura petfood brands for potential Salmonella contamination in dry petfood, and shortly after, the company recalled Shakeables turkey and lamb pet treats. Some experts predict the recalls will likely hurt the already struggling company's revenues. Since a 2007 recall due to melamine was linked to hundreds of pet deaths, P&G's market share has fallen from 12 percent to 10 percent.
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Extrusion extravaganza 2010
Get even more online in our database of the latest equipment in all things extrusion, drying and cooling. Check out www.petfoodindustry.com/products.aspx and click "Equipment" or visit www.petfoodindustry.com/ExtrusionExtras.aspx for additional information on th
Over time, errors could contribute to insidious weight gain in companion animals, potentially contributing to the development of obesity
Explore the science behind extrusion technologies in the article, "Applying polymer science to extrusion and drying of petfoods"
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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