Procter & Gamble's pet care division recalled petfood products in both its Natura Pet Products line and its new Iams Shakeables in March, which is raising concerns about the company's quality-control issues, according to reports.
On March 18, P&G recalled four of its Natura petfood brands for potential Salmonella contamination in dry petfood, and shortly after, the company recalled Shakeables turkey and lamb pet treats. Some experts predict the recalls will likely hurt the already struggling company's revenues. Since a 2007 recall due to melamine was linked to hundreds of pet deaths, P&G's market share has fallen from 12 percent to 10 percent.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Processors should carefully develop, validate and implement an effective kill step to support production of pathogen-free petfoods
The new US food safety legislation will also affect regulation of petfood
Spending bill passed in House, being considered by Senate
Over time, errors could contribute to insidious weight gain in companion animals, potentially contributing to the development of obesity
Extrusion extravaganza 2010
Get even more online in our database of the latest equipment in all things extrusion, drying and cooling. Check out www.petfoodindustry.com/products.aspx and click "Equipment" or visit www.petfoodindustry.com/ExtrusionExtras.aspx for additional information on th
Advances in extrusion, drying and cooling technology and products
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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