The market for other petfood in Saudi Arabia remains weak due to lack of interest from the local population and a subsequent lack of activity from petfood manufacturers, according to a new report.
Euromonitor International's Other Pet Food in Saudi Arabia report said 2011's volume and current value growth rates of 6 percent and 12 percent, respectively, were below the review period compound annual growth rates of 7 percent and 14 percent. This is attributed to the lack of awareness in Saudi Arabia for proper pet care, resulting in manufacturers investing less in other petfood.
In addition to analysis, the report also provides retail sales data from 2008-12 and market forecasts through 2017. The report can be purchased online.
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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