Since 2001, pet owners' spending on dog and cat food has grown 62 percent to a record US$19 billion in 2012, according to a report.
Euromonitor International estimated petfood spending at US$12.41 billion in 2000, measured in current prices, and says spending grew even in the recession to US$17.7 billion in 2008 and US$18.5 billion in 2009.
The market's growth is attributed to more than just a rising number of households owning dogs and cats, as these numbers have stabilized to an estimated 75 million cats and 85 million dogs in the US.
One reason for the growth in petfood spending is the economy. “A Broadway show is really expensive for many people,” said Dr. Stephen Zawistowski, science adviser to the American Society for the Prevention of Cruelty to Animals. “But, for a couple of bucks you can buy a bag of treats for your dog or give them an extra scoop of food and feel good about yourself.”
Continued growth in petfood spending is also attributed to the humanization of pets. According to Paula Flores, head of global pet-care research at Euromonitor, as cats and dogs have become more important members in American families, this has driven premium petfood sales.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
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See the full results of the survey sent to the Petfood Industry audience on sustainability.
US trade data show petfood faring relatively
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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