Petfood company Procter & Gamble recently relaunched its Iams ProActive Health premium dry dog and cat food brands. This includes "new marketing messages that remind pet owners that their dogs and cats are not vegetarians," according to Jon Moeller, chief financial officer of P&G.
Moeller said some petfoods add plant proteins like gluten, but Iams' petfoods contain 50 percent more animal protein than comparable products and no added gluten.
The relaunch also includes new packaging sizes to target consumers' preferred price points.
Additionally, several new products will be launched over the coming months. Iams' So Good brand will be its first in the mid-priced dry dog food category, containing ingredients like chicken, fruits and vegetables, but free of dyes, added sugar and and artificial preservatives. Iams Woof Delights will be launched to offer consumers a choice of wet dog food, free of fillers, artificial flavors and added gluten.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
The top 10 petfood manufacturers continue to feel the effects of the global economic meltdown
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
This small family business prepares to introduce innovative, functional formulations beyond its signature cherry products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
What is this quiet, unassuming ingredient, and should it be there?
It's the finishing touch that can meet both owner and pet needs.
The question is whether they provide additional benefit to the dog or cat
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.