SuperZoo, the national show for pet retailers, will take place July 23-25 in Las Vegas, Nevada, USA, offering a number of resources for companies, including an enhanced SuperZoo University.
SuperZoo University is an educational program for pet retailers, which offers seminars on marketing trends and technologies, animal wellness education, hands-on grooming demonstrations and more. The curriculum is divided into three tracks: Business Development, Animal Wellness and Technology. The School of Animal Wellness will feature doctors from Horn discussing animal species, new feeds and other health issues, in addition to an "ask the expert" panel session on pet nutrition.
Other new classes in the tracks include: Mystery Shopping: Pull Out the Microscope for Your Pet Business, What Women Want in Your Store, Search Engine 101 and Marketing Bootcamp.
SuperZoo will also feature a new Concept Store, an environment where attendees can see merchandising best practices and new technologies put to use in retail displays and other demonstrations.
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The question is whether they provide additional benefit to the dog or cat
What is this quiet, unassuming ingredient, and should it be there?
It's the finishing touch that can meet both owner and pet needs.
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