Petfood maker Mars Petcare's German subsidiary will invest €17.4 million (US$22.8 million) in its plant in Verden an der Aller, Germany.
The company says the money will be spent to expand petfood production facilities that manufacture single-serve pouches. Investments will be made in new filling systems, autoclaves, high-bay storage systems and a new packing line. Capacity is expected to increase by more than 10 percent.
The expansion will also create 28 new jobs. The new facility is expected to be finished in January 2014.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
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