Petfood maker Del Monte Foods recently launched a Facebook application for its Meow Mix cat food brand.
The app allows users to upload a photo of their cat, map out facial features and then watch the cat perform a rendition of the Meow Mix jingle. Those who use the app are entered to win a US$100 prize, awarded daily, and a US$10,000 grand prize.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
The most recent theory is that feline idiopathic cystitis is caused by stress
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
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