Petfood maker Del Monte Foods recently launched a Facebook application for its Meow Mix cat food brand.
The app allows users to upload a photo of their cat, map out facial features and then watch the cat perform a rendition of the Meow Mix jingle. Those who use the app are entered to win a US$100 prize, awarded daily, and a US$10,000 grand prize.
This book takes a decidedly different turn from the usual consumer-oriented petfood fodder
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The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
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