May 28, 2013
By Melody McKinnon
Pinterest, Instagram, Flickr, Facebook, Twitter, Google+ and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters, which are basically text added to a photo or other background. They may be quotes, captions, memes, deep thoughts, charity messages, advocacy, humorous, etc. Pets are one of the most popular poster themes, which means there are virtually endless possibilities for the petfood industry to use digi-posters for engagement and branding.
There are several ways petfood businesses can benefit from digi-posters:
Making these posters is as easy as finding an image that isn't copyrighted (or creating a suitable background) and personalizing it with your text. Use a text color that shows up vividly and a clear font for easy reading at a reduced size. Adding text borders or shadows will make the text pop out even more.
Web-based tools for adding text to images include:
You can also download free image editing software. All of the following is fully featured freeware for design and photo editing:
Digital posters are a fun and effective way to engage petfood consumers while marketing your brand. Now anyone can do it!
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