The Terri & Sandy Solution, a strategic and creative advertising agency located in New York, USA, won the Silver Effie for its campaign on behalf of Freshpet petfood brand.
The Effie recognizes advertising effectiveness. After the release of the “Protest” campaign, Freshpet sales grew 60 percent, making it among fastest-growing petfood companies in America. The campaign, developed by The Terri & Sandy Solution, highlights Freshpet’s benefit of fresh, all-natural dog food and contrasts the brand with other dog food brands. The television commercial, entitled “Protest,” features a variety of dogs wearing protest signs that read, “No Processed Food for Pooches,” “Pups Against Proplyene Glycol” and “Pomeranians Against Preservatives.”
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Check out Petfood Industry's complete interview with
this growing petfood company.
'Dog News Daily' list also includes collar, fashion
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