Petfood manufacturer Royal Canin and pet supplies company American Spectrum Brands Group announced the companies will not be exhibiting at the Interzoo fair in Nuremberg, Germany, in 2014. Both companies cited high costs as the reason for their decisions.
"We have invested a large amount of money in Interzoo in recent years. We have asked ourselves whether this investment goes down well with our partners in the pet supplies trade and is therefore justified," said Steven Sagrodnik, responsible for sales and marketing POS at Royal Canin. "In spite of these considerations, we will of course be available at Interzoo for scheduled discussions, but not on the previous scale."
The company said it will use the money instead to target potential partners in the German pet supplies market. Royal Canin is also planning to hold a pet supplies retailers' forum in April for its partners.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.