The American Society for the Prevention of Cruelty to Animals is hosting the 2013 ASPCA Rachael Ray $100K Challenge, where a total of US$600,000 in prize grants will be awarded to help shelters save more homeless cats and dogs.
The 49 contestants in 30 states will work to save more animals during the months of June, July and August than they did over the same three-month period in 2012. Last year's competing shelters saved more than 56,000 cats and dogs during the contest, an increase of 14,376 over the same period in 2011.
ASPCA and Rachael Ray will award a US$100,000 grand prize to the shelter contestant that achieves the greatest increase in pets' lives saved during this three-month period. The contestant that does the best job of engaging its community members in helping to save more animals will win US$25,000. Those organizations that do the best in their divisions will be eligible for between US$10,000 and US$25,000 in additional grants. In total, US$600,000 in grant funding will be awarded for increases in animal lives saved, as well as a photo contest and general participation.
For more information about the 2013 ASPCA Rachael Ray $100K Challenge, please visit www.aspca.org/100K.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
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