German-based petfood company Vitakraft-Werke is currently holding talks with potential partners and investors over a stake in the company or other forms of cooperation, according to a report.
Dieter Meyer, head of advertising and PR, confirmed rumors that began at Zoomark International in Bologna and at various industry events regarding the possible involvement of an investor in Vitakraft.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.