German-based petfood company Vitakraft-Werke is currently holding talks with potential partners and investors over a stake in the company or other forms of cooperation, according to a report.
Dieter Meyer, head of advertising and PR, confirmed rumors that began at Zoomark International in Bologna and at various industry events regarding the possible involvement of an investor in Vitakraft.
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As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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