Refrigerated petfood company Freshpet is launching a new campaign with commercials promoting its USA-sourced ingredients and American-made food.
The campaign includes posters featuring figures from American history, like Lincoln, with their pets. It also includes patriotic commercials with an American flag background, patriotic song and dogs with signs promoting the company's use of ingredients from the US, for example, "I want veggies from Virginia."
The estimated US$10 million campaign, which also includes online and print advertising, is by the Terri & Sandy Solution.
"TV is the main way to show that Freshpet is here to stay, and not some weird thing the neighbor down the street who's a dog kook is buying," said Scott Morris, president and founder of Freshpet.
Additionally, the marketing campaign includes a "United for Fresh" photo contest that will award grand-prize winners with free petfood. The contest, which runs through July 8, asks pet owners to upload a photo of their dog or cat taking a stand against foreign ingredients by wearing patriotic gear on the company's website.
Four grand-prize winners will receive a year's supply of Freshpet food and have their photos featured on Freshpet's website, Facebook and Twitter. Plus, for each photo submission the company receives, Freshpet will donate one package of its food to an animal shelter or rescue. The first 75 contest entrants will receive a "Made in the USA" prize pack.
The maker of raw and holistic diets seeks to help transform pets through its products, philosophy, education and research
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Check out Petfood Industry's complete interview with
this growing petfood company.
'Dog News Daily' list also includes collar, fashion
Florida officials warn pat owners from purchasing from illicit sources
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.