Petfood maker Royal Canin and Banfield Charitable Trust are teaming up to support pet owner retention programs, as the American Society for the Prevention of Cruelty to Animals says that more than 2 million pets are surrendered annually to shelters by families that encounter hardships. The "40,000 Pounds in 40 Days" Facebook challenge runs through July 26.
For 40 consecutive days, Royal Canin will be sharing inspiring stories through Facebook posts of cats, dogs and their families who were the recipients of petfood assistance programs through Banfield Charitable Trust. For each "like" or "share" engagement on Royal Canin's or Banfield Charitable Trust's Facebook pages, Royal Canin will donate one pound of food, up to 40,000 pounds.
As part of the "40,000 Pounds in 40 Days" Facebook challenge and the ongoing partnership with Banfield Charitable Trust, two new food pantries will receive donations to help open their doors in the coming months:
•North Park Friendship Center in Chicago, Illinois, USA, will make petfood available in their existing human food bank, supplied in part by donations from Royal Canin.
•The Humane Society of Greater Kansas City, Kansas, USA, will open a petfood pantry to make support available on a permanent basis.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Why these companies lead the global petfood industry in
sales, growth and innovation
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
It's the finishing touch that can meet both owner and pet needs.
The question is whether they provide additional benefit to the dog or cat
It's an "Intel inside" type of molecule -- but also a problem child
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