MarketResearchReports.Biz has added a new report, Pet Food Market-US-March 2013, to its online database.
According to the American Veterinary Medical Association, pet ownership has declined since 2006. Due to a waning number of end users, marketers must consider ways to encourage petfood buyers to feed their pets a variety of new food/treats, tap into the under-developed elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners, the report says.
See the full results of the survey sent to the Petfood Industry audience on sustainability.
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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