MarketResearchReports.Biz has added a new report, Pet Food Market-US-March 2013, to its online database.
According to the American Veterinary Medical Association, pet ownership has declined since 2006. Due to a waning number of end users, marketers must consider ways to encourage petfood buyers to feed their pets a variety of new food/treats, tap into the under-developed elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners, the report says.
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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