MarketResearchReports.Biz has added a new report, Pet Food Market-US-March 2013, to its online database.
According to the American Veterinary Medical Association, pet ownership has declined since 2006. Due to a waning number of end users, marketers must consider ways to encourage petfood buyers to feed their pets a variety of new food/treats, tap into the under-developed elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners, the report says.
For more about sustainability in petfood, watch Jan Hoijtink's Petfood Forum 2010 PowerPoint, "Corporate social responsibility: from whim to a matter of strategy."
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The intent was to educate regulators and industry about the Model Pet Food Regulations
Public meetings invited comments and provided updates
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
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