Petfood maker Iams selected a therapy dog from Augusta, Georgia, USA, as the grand-prize winner of the Love Tails contest. Brooks, a 2-year-old Golden Retriever, is a trained therapy dog who visits local assisted living facilities with owner, Derek Underwood.
The Love Tails contest received story submissions from more than 500 pet owners from February 14-March 3. Of these, 11 finalists were selected to have their stories presented in videos on Iams' Facebook page, where fans voted for the winner. A national ad campaign for Iams will feature Underwood and Brooks.
To create his winning video entry, Underwood, a local filmmaker, teamed up with another local filmmaker, Hodges Usry, in an effort to show the genuine reactions of people who encountered the therapy dog for the first time. Underwood worked with a local facility, Morningside Assisted Living, which Brooks had never visited before, to film the dog's interactions with residents.
"My mother decided to get her certified (as a therapy dog) so we could volunteer with her," Underwood said. "It's always a really positive experience whenever you're visiting. You see the way they light up," he said.
We asked Carol Jones-Adams, who founded and runs functional treat maker Overby Farm with her husband and business partner, Bob Adams, to tell us more about her company
Is the Proportions whole food nutrition program a healthier alternative to conventional diets?
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.