In a recent survey of nearly 1,300 Italians that asked whether they thought their pets were overweight, 29 percent agreed that their pet was overweight, according to a report commissioned by Hill's petfood company and the survey conducted by UK-based market research company YouGov.
The survey further found that 26 percent of Italian pet owners said they feed their pet leftovers and snacks. This is compared to previous surveys conducted in the Netherlands and Great Britain, where just 8 percent and 13 percent of pet owners, respectively, fed their pet snacks and leftovers. Overall, it is estimated that overweight and obese pets in Italy could account for up to 95 percent of cats and 63 percent of dogs.
Commercial petfood makers are creating mixers and diets
that require consumers to get involved with preparation
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
See the full results of the survey sent to the Petfood Industry audience on sustainability.
To be effective, probiotics must be live and viable
It's an "Intel inside" type of molecule -- but also a problem child
The question is whether they provide additional benefit to the dog or cat
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