Packaged Facts' Pet Food in the US, 10th Edition (July 2013) report identifies strategic directions for current and prospective marketers, focusing on the future of high-growth product segments and petfood market drivers.
The report covers products for many companion animals, with separate chapters for dog food, cat food and other petfood (birds, small animals, fish and reptiles).
It provides a market overview covering cross-market trends and opportunities through 2017, including: the impact of the recession and economic recovery; recent and expected mergers and acquisitions; private-label inroads; advertising and promotional trends, including social media and cause marketing; the trend of natural and organic foods; specialty diet products; weight maintenance and senior foods; the re-visioning of wet/canned foods; and novel ingredients such as glucosamine, omega fatty acids, antioxidants and probiotics. The report estimates 2012 US retail sales at US$20 billion and projects steady growth through 2017.
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The mid-year meeting addressed several regulatory matters affecting petfoods
Public meetings invited comments and provided updates
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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