Vitakraft-Weke owners, the Wührmann family, has sold the producer of petfoods to two new owners.
According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The Wührmann family will retain a minority shareholding in the company.
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
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