Vitakraft-Weke owners, the Wührmann family, has sold the producer of petfoods to two new owners.
According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The Wührmann family will retain a minority shareholding in the company.
The intent was to educate regulators and industry about the Model Pet Food Regulations
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Public meetings invited comments and provided updates
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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