Vitakraft-Weke owners, the Wührmann family, has sold the producer of petfoods to two new owners.
According to a report, the two new shareholders are an unnamed private investor and petfood manufacturer Deuerer. The Wührmann family will retain a minority shareholding in the company.
Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
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