Hill's Pet Nutrition announced it will not exhibit at Interzoo 2014, joining a number of other pet industry companies.
Hill's says the decision was based on increasing internationalization at Interzoo and fewer participants in the European pet product trade, making the investment on exhibiting at the show not worth the return. The company says it intends to invest in resources and budget money in target group communication for customers and consumers instead.
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The intent was to educate regulators and industry about the Model Pet Food Regulations
Public meetings invited comments and provided updates
The mid-year meeting addressed several regulatory matters affecting petfoods
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