Hill's Pet Nutrition announced it will not exhibit at Interzoo 2014, joining a number of other pet industry companies.
Hill's says the decision was based on increasing internationalization at Interzoo and fewer participants in the European pet product trade, making the investment on exhibiting at the show not worth the return. The company says it intends to invest in resources and budget money in target group communication for customers and consumers instead.
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
The intent was to educate regulators and industry about the Model Pet Food Regulations
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