Hill's Pet Nutrition announced it will not exhibit at Interzoo 2014, joining a number of other pet industry companies.
Hill's says the decision was based on increasing internationalization at Interzoo and fewer participants in the European pet product trade, making the investment on exhibiting at the show not worth the return. The company says it intends to invest in resources and budget money in target group communication for customers and consumers instead.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
Learn about more companies and how they are lending a helping paw and claw to their own cause campaigns
Petfood companies who promote their support of causes in their marketing campaigns are staying innovative in these uncertain times
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
The intent was to educate regulators and industry about the Model Pet Food Regulations
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