Hill's Pet Nutrition announced it will not exhibit at Interzoo 2014, joining a number of other pet industry companies.
Hill's says the decision was based on increasing internationalization at Interzoo and fewer participants in the European pet product trade, making the investment on exhibiting at the show not worth the return. The company says it intends to invest in resources and budget money in target group communication for customers and consumers instead.
The company builds on its boutique business with three new lines for pet stores, including baked dog food and treats
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sales, growth and innovation
Public meetings invited comments and provided updates
The intent was to educate regulators and industry about the Model Pet Food Regulations
It gives more direct control to CVM in establishing and maintaining ingredient definitions
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