SuperZoo reported another successful show for its 2013 event, held at the Mandalay Bay Convention Center in Las Vegaas, Nevada, USA. The pet retailer event saw growth in attendance, exhibitors and square footage for the fourth consecutive year.
SuperZoo attracted 9 percent more attendees in 2013 than 2012, as well as 982 exhibitors, covering 191,525 square feet of space. The show also saw more new pet products debut than previous shows. Select exhibitors were awarded for innovation through Best New Products of 2013 awards across nine categories.
"We work hard to add value to the show each year," said World Pet Association President Doug Poindexter. "It's so gratifying to see the pet industry respond with such enthusiasm."
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Public meetings invited comments and provided updates
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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