SuperZoo reported another successful show for its 2013 event, held at the Mandalay Bay Convention Center in Las Vegaas, Nevada, USA. The pet retailer event saw growth in attendance, exhibitors and square footage for the fourth consecutive year.
SuperZoo attracted 9 percent more attendees in 2013 than 2012, as well as 982 exhibitors, covering 191,525 square feet of space. The show also saw more new pet products debut than previous shows. Select exhibitors were awarded for innovation through Best New Products of 2013 awards across nine categories.
"We work hard to add value to the show each year," said World Pet Association President Doug Poindexter. "It's so gratifying to see the pet industry respond with such enthusiasm."
Committees discussed key proposals such as a possible shift in the oversight of animal feeds
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
While petfood shoppers continue to show strong brand loyalty, pet products have not been immune to the store brand swing
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
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