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      Petfood Forum 2012

      20th year offering industry expertise, insights, sharing and business opportunities

      April 02, 2012 - April 04, 2012

      Renaissance Schaumburg Convention Center Hotel
      Schaumburg at 1551 N. Thoreau Drive

      Join keynote speakers Betsy Banks Saul, founder of Petfinder.com, and Michael Taylor, deputy commissioner of FDA, at this premier, exclusive event for the global petfood industry. You won't want to miss this 20th edition of Petfood Forum, where you can join 1,200+ industry colleagues and peers in two intensive days of learning, networking and celebrating the successes of our industry. As the petfood industry has continued to grow over the past 10-15 years, so has Petfood Forum. So for 2012, the event will return to the beautiful Renaissance Schaumburg Convention Center Hotel with an even larger exhibit hall and more space for conference sessions, receptions and other networking opportunities. Check back frequently for more information on speakers, topics and the event schedule.

    Register now for Petfood Forum 2012. Register also for Petfood Workshop and save even more on your Workshop registration!

     

    Register online or download a form to register by mail, email or fax.

    We have already confirmed several exciting speakers for Petfood Forum 2012 and will be adding more within a few weeks. Check back regularly as we confirm keynote speakers and others!

     

     

    Opening keynote: Betsy Banks Saul, founder and president of Petfinder.com—as her organization, one of North America's leading humane groups dedicated to improving pet adoption and elevating pets as family members, celebrates its 15th anniversary, Betsy Banks Saul will share what she has learned during that time, including in working with petfood companies as sponsors and partners. Petfinder.com bills itself as the oldest and largest searchable directory of adoptable pets on the Web and serves as a portal to over 13,000 animal shelters and other adoption groups around the US and Canada. Plus, pets from one of Petfinder.com's member shelters in the area will drop by to visit Petfood Forum after Banks Saul's presentation!


     

    General session: Consumer insights from the pet e-commerce channel—Jon Roska Jr., founder of PetFoodDirect.com and VP of merchandising for Pet360, shares what he’s learned about pet owners who buy, rate and search for petfood online.

     

     

    Closing keynote: Mike Taylor, JD, deputy commissioner for foods, US Food and Drug Administration—the person overseeing all food safety policy and regulation for the US addresses how petfood safety fits into the overall food safety picture, plus similarities and differences between human food safety and petfood safety.

    Nutrition
    Yellow pea products: functional ingredients for the petfood industry—Gary Lynch, PhD, senior project coordinator with Roquette, describes the fractioning of yellow peas, by wet milling process, as a relatively new source of ingredients with applications such as a protein for texturization, a highly digestible source of amino acids, purified pea starch for grain-free formulations and a binder for meat chunks in wet petfood.

    The link between nutrition and cancer in companion animals—Elizabeth P. Ryan, PhD, assistant professor with the Animal Cancer Center at Colorado State University, describes the limited but promising research on the role nutrition may play in preventing and controlling canine and feline cancer.

    Optimal nutrition for canine athletes—Matt Panasevich, graduate research assistant, University of Illinois Department of Animal Sciences, explains how to formulate performance diets with the goal of providing an ideal ratio of macronutrients to maximize energy usage from both anaerobic and aerobic metabolic pathways; he focuses on research with Greyhounds.

    Particle size effect on feline palatability, processing and more—Kristopher Figge, senior scientist for AFB International, provides details of research that evaluate the potential effects of kibble particle size on feline palatability, production energy usage and texture.

    An in vitro procedure for comparing fiber sources in dog foods—Marie Varloud, PhD, scientist with In Vivo NSA, explains a method for studying fiber digestion and fermentation by canine microbiota; this can help in selecting a fiber source for a formulation.

    New evidence on the effects of obesity on pet health and the role of manufacturers in pet obesity prevention—Jennifer Adolphe, RD, MSc, PhD candidate at the University of Saskatchewan Western College of Veterinary Medicine, discusses recent research on the negative health effects of obesity in pets, how it can be applied to formulating weight control diets and the role of petfood manufacturers in the treatment and prevention of obesity.

    QMR: a new technique for determining body composition—Howard Dobson, VP of R&D for CanCog Technologies, describes a new technology, quantitative magnetic resonance, that can help determine proportions of fat and lean tissue and total body water in dogs and cats.


    Innovation in treats and nutritional enrichments for small mammals—Micah Kohles, DVM, director of technical services for Oxbow Animal Health, presents the latest research on nutrition needs and trends for small mammal pets other than cats and dogs.

     


    Marketing/packaging
    Going from testimonials to real evidence-based science—Roger Clemens, PhD, president of the Institute of Food Technologists and chief scientific officer for ET Horn, stresses the importance of using evidence-based scientific information in making label claims while presenting products to the market and how to balance the science with marketing needs and demands.

    Petfood banks: an emerging industry partner—John Kane, director of the Rescue Bank, a nationwide coalition of petfood banks and pantries, provides information on how petfood companies can use the food bank model to enhance their brands, communicate nutritional awareness and dispel myths.

    How to arrest the ingredient cost assault on your brand value proposition—Robert Wheatley, CEO of Wheatley & Timmons, offers an antidote to stress on your brand created by pricing challenges and helps you lock into distinctions that separate your business from every other brand on the shelf.

     

    The importance of petfood smell in leveraging consumer satisfaction—Chloe Champion, markets and trends manager for SPF, and Mark Rubin, senior flavorist for Firmenich, present new research on what pet-owning consumers think about the smell of kibble and its impact on perceived quality and value in today's marketplace.

     

    Consumer goods packaging trends and the importance of effective packaging communications—James Fraser and Matthew Diamond, partners with Hunter Straker, a purchase design agency in Canada, share consumer behavior insights on what does—and doesn't—communicate effectively on packaging, as well as examples of trends.

     

    The good, the bad and the ugly: petfood brands and social media—Bruce Plantz, VP/director of content, and Kathleen McLaughlin, social media editor, of Watt Publishing present exclusive data and insights on how petfood brands and companies are being followed, commented on and highlighted through Twitter and other social media. They will also share best practices in using social media to gain awareness and engagement for your brand.


    Trends and insights in pet retail channels—David Lummis, senior pet market analyst for Packaged Facts, provides an update on the US petfood market, with a focus on pet retail channels: Which ones are gaining or giving up ground?


    Update on commodity ingredients and commodity risk management—Susan Sutherland, associate director of Agricultural Products for the CME Group, and Bob Bresnahan, CEO of Trilateral, a purchasing and risk management advisor for businesses depending on commodities and related ingredients, will share short- and long-term projections and recommendations for dealing with the commodity market’s volatility.

     


    Safety/regulatory/processing
    Impact of FSMA on regulation of petfood—Dr. Daniel McChesney, director of the Office of Surveillance & Compliance, Center for Veterinary Medicine, Food and Drug Administration, provides specifics and timelines for new regulations coming from the Food Safety Modernization Act and what they mean for your company.

    Validation of extrusion temperature as a CCP in the petfood process—Galen Rokey, process manager for Wenger Manufacturing, shares results of recent studies indicating the correlation of extrusion temperature and moisture with destruction of pathogenic organisms in an inoculated petfood recipe, serving as a critical control point in a HACCP program.

    Technologies for Salmonella reduction: focus on topical treatment—Carl Knueven, corporate director of R&D for Jones-Hamilton Co., reviews new methods of reducing Salmonella in petfood and shares research on using sodium bisulfate as a topical treatment.

    Cross contamination prevention and controls—James V. Giranda, VP of food safety and quality systems for American Nutrition, defines cross contamination and why it happens and presents the essentials on how to prevent and control it to ensure safe petfood products.

    Mycotoxins and mycotoxicosis in petfoods—Duarte E. Diaz, PhD, feed quality technical manager for Novus International, explains how to solve some of the most common problems with mycotoxins in pet diets, include sampling and analytical analysis, and how to evaluate tools for reducing their effects.

    New nutritional guidelines and labeling codes for petfoods in Europe—Thomas Meyer, secretary general of the European Pet Food Industry Federation (FEDIAF), describes nutritional guidelines and a labeling code recently released by his organization, as well as new labeling rules and other European Union updates.

     

     

    Panel: new safety certification or validation programs—organizations present their new programs to help petfood manufacturers and suppliers certify or validate their safety practices. Some of these programs are commercial, some not. Examples include the National Animal Supplement Council's Preferred Supplier Partner Program, presented by Bill Bookout, NASC president; Extru-Tech Inc.’s extrusion validation program, presented by Will Henry, director of technology R&D; and the American Feed Industry Association's Pet Food Manufacturing Facility Certification Program and the Pet Food Ingredient Facility Certification Program, presented by Leah Wilkinson, director of ingredients and state legislative affairs.


     

    Validation of Salmonella reduction—Michael Hayes, director of food safety & quality for Del Monte Foods, presents research on validating the reduction of Salmonella in heat-processed, low-moisture foods.

    Monday, April 2
    12:00-6:30 pm     Exhibitor set-up
    12:00-7:30 pm     Registration/check-in
    5:30-7:30 pm       Opening reception

    Tuesday, April 3
    7:30-8:30 am        Breakfast
    8:30-9:30 am        Keynote: Betsy Banks Saul, founder and president of Petfinder.com, which bills itself as the oldest and largest searchable directory of adoptable pets on the Web and serves as a portal to over 13,000 animal shelters and adoption groups around the US and Canada.
    9:30 am-6:30 pm   Exhibit hall open
    9:30-10:30 am      General session: Consumer insights from the pet e-commerce channel—Jon Roska Jr., founder of PetFoodDirect.com and VP of merchandising for Pet360, shares what he’s learned about pet owners who buy, rate and search for petfood online.
    10:30-11:00 am    Coffee break in exhibit hall/visit with pets from Petfinder.com member shelters
    11:00 am-12 pm   Time in exhibit hall/visit with shelter pets
    12:00-1:30 pm      Lunch 

    Concurrent sessions 

    1:30-2:10 

    Yellow pea products: functional petfood—Gary Lynch, PhD, Roquette
    Trends and insights into pet retail channels—David Lummis, Packaged Facts
    Impact of FSMA on regulation of petfood—Daniel McChesney, PhD, Center for Veterinary Medicine, Food and Drug Administration
    2:15-2:55 pm 

    The link between nutrition and cancer in companion animals—Elizabeth P. Ryan, PhD, Animal Cancer Center , Colorado State University
    Going from testimonials to real evidence-based science—Roger Clemens, Institute of Food Technologists and ET Horn
    Validation of Salmonella reduction—Michael Hayes, director of food safety & quality, Del Monte Foods 
    2:55-3:30      Coffee break in exhibit hall
    3:30-4:10 pm 

    New evidence on the effects of obesity on pet health—Jennifer Adolphe, RD, MSc, University of Saskatchewan Western College of Veterinary Medicine
    The importance of petfood smell in leveraging consumer satisfaction—Chloe Champion, SPF, and Mark Rubin, Firmenich
    Mycotoxins and mycotoxicosis in petfoods—Duarte E. Diaz, PhD, Novus International 
    4:15-4:55 pm 

    QMR: a new technique for determining body composition—Howard Dobson, CanCog Technologies
    Update on commodity ingredients and commodity risk management—Susan Sutherland, Agricultural Products, CME Group, and Bob Bresnahan, Trilateral
    Panel: new safety certification or validation programs—Bill Bookout, National Animal Supplements Council; Will Henry, Extru-Tech Inc.; Leah Wilkinson, American Feed Industry Association*
    *Safety panel lasts one hour, 4:15-5:15 pm
    4:55-6:30 pm      Reception in exhibit hall
    5:45-6:30 pm      Poster reception in exhibit hall annex

    Wednesday, April 4
    7:30-8:30 am      Breakfast
    8:30 am-12 pm      Exhibit hall open
    Concurrent sessions 

    8:30-9:10 am 

    In vitro procedure for comparing fiber sources in dog foods—Marie Varloud, PhD, In Vivo NSA
    Petfood banks: an emerging industry partner—John Kane, Rescue Bank
    New nutritional guidelines and labeling codes for petfoods in Europe—Thomas Meyer, European Pet Food Industry Federation
    9:15-9:55 am 

    Particle size effect on feline palatability, processing and more—Kristopher Figge, AFB International
    Consumer goods packaging trends and the importance of effective packaging communications—James Fraser and Matthew Diamond, Hunter Straker
    Cross-contamination prevention and controls—James V. Giranda, American Nutrition
    9:55-10:30 am      Coffee break in exhibit hall
    10:30-11:10 am 

    Optimal nutrition for canine athletes—Matt Panasevich, University of Illinois Department of Animal Sciences
    How to arrest the ingredient cost assault on your brand value proposition Robert Wheatley, Wheatley & Timmons
    Validation of extrusion temperature as a CCP in the petfood process—Galen Rokey, Wenger Manufacturing 
    11:15-11:55 am 

    Innovations in treats and nutritional enhancements for small mammals—Micah Kohles, DVM, Oxbow Animal Health
    The good, the bad and the ugly: petfood brands and social media—Bruce Plantz and Kathleen McLaughlin, Watt Publishing
    Technologies for Salmonella reduction: focus on topical treatment—Carl Knueven, Jones-Hamilton Co. 
    12-1:15 pm      Closing keynote/lunch: Michael Taylor, JD, deputy commissioner for foods for FDA and the person overseeing all food safety policy and regulation for the US, addresses similarities and differences between human food safety and petfood safety and new rules arising from FSMA.
    12-10 pm      Exhibit hall tear-down
     

    Petfood Forum is the place to showcase your products and services to petfood manufacturers. Register online or download a form to register by mail, email or fax.

     

    If you have questions about exhibiting at Petfood Forum 2012, please contact Karen Blandford-Anderson at kanderson@wattnet.net or +1.603.432.9290.

    All rooms at the conference venue, the Renaissance Schaumburg Convention Center Hotel, are now sold out for the peak Petfood Forum nights of April 2 and 3.

     

     

    Rooms are available at a special rate for Petfood Forum or Petfood Workshop participants at the Embassy Suites, just two blocks from the Renaissance Schaumburg. Free transportation will be provided between the two hotels on a regular basis throughout each day and evening.


    To reserve your room at the Embassy Suites-Schaumburg/Woodfield (1939 North Meacham Road, Schaumburg, Illinois 60173), call +1.847.241.5415 or reserve online.

     

     
    To check if any rooms have opened up at the Renaissance Schaumburg, call +1.800.468.3571 or reserve your room online.


    Ground Transportation
    O’Hare Airport to Renaissance & Embassy Suites Hotels

    American Taxi
    US$27 for up to three passengers
    Advance reservations can be made one of the following ways:
     

    • Online at www.americantaxi.com 
    • Phone: (800) 244-1177 (follow prompts) or call (847) 259-0276 for live operator
    • After you collect your baggage – call (847) 259-0276 with your confirmation number
    To order your taxi while at the airport:
    • Call (847) 255-9600 after your collect your luggage
    • Use the free airport kiosks and touch The Real American Taxi
    Additional passengers must all be traveling to the same destination. Pricing may not include gratuity.

    Go Airport Express shuttle
    US$27.20 per person
    Advance reservations can be made using one the following three options:
    1. Direct with this link
    2. Online at www.AirportExpress.com (enter the code “PETFOOD”)
    3. By phone at (800) 284-3826 (use the code “PETFOOD”)
    • Shuttles depart airport every 20 minutes
    • Airport Express loading zones and ticket counters are located at Doors 1E, 2E, 3E and 5D (across from baggage claim)
    • Pricing may not include gratuity
     

     

    Here are some frequently asked questions and answers about Petfood Forum. If you don't find the answer to your question, please contact dphillips@wattnet.net or kblandford-anderson@wattnet.net.

     

    How are topics and speakers selected for Petfood Forum? How can I be considered?  

    The majority of speakers are selected via a call for papers, issued each June with a due date of October 1. If you want to submit a paper, please watch this online page as well as the online news page, Petfood Industry magazine and our e-newsletters, Pet e-News and Nutrition News. The call for papers will be issued multiple times until the October 1 deadline.

     

    Once all papers are received, an advisory group of petfood experts evaluates them for:

    • Relevance of topic;
    • Presence of new or innovative information, concepts or research;
    • Proposed speaker’s experience or background with the topic;
    • Lack of commercialization or promotion—it is crucial that the paper/presentation does not come across as a sales pitch, seeking to promote your organization or product(s);
    • Evidence of previous speaking experience—more attention will be paid to this element than in previous years.

    Each paper submitted is evaluated on its own merits against these criteria but also in relation to other papers received—for example, it is highly unlikely two papers on the same or a very similar subject would be selected for presentations—and to how many sessions are scheduled for a given topic area. We seek to present a balance of timely topics as well as ensure particular areas of high industry importance and popularity are sufficiently covered (examples include nutrition/ingredients and, currently, petfood safety).

     

    After selections for presentations are made from the papers submitted, if we still have sessions to fill in a given topic area, the editorial staff of Petfood Forum/Petfood Industry may directly invite known experts on a given topic, past speakers or other industry professionals to present. Recommendations are always welcome at dphillips@wattnet.net. (Please note that if you recommend yourself, you likely will be asked to submit a paper.)

     

    If your paper is not selected, you will be invited to submit your topic for a poster that will be on display throughout Petfood Forum. We will provide specific guidelines as to text and graphics to provide; then we will create the poster and send it to the submitter/researcher for review and approval.

     

    After the October 1 deadline, any papers submitted will be considered on a case-by-case basis. They may still be evaluated; or it may simply be too late.

     

    Why is Petfood Forum being held at the Renaissance Schaumburg? 

    As the petfood industry has continued to grow over the past 10-15 years, so has Petfood Forum. After enjoying many years at the Hyatt Regency O’Hare, we outgrew the exhibition hall and began a thorough search for a new venue nearby. We chose the Renaissance Schaumburg Convention Center Hotel because it includes a large convention center our exhibitors could expand into, plus beautiful meeting and meal rooms just a corridor away from the exhibit hall. The venue came with strong recommendations from people who had organized or attended previous events there. The hotel is also a non-union facility, which helps curb exhibitor costs, and does not charge for parking (for people who drive to the event). Plus, the area is home to 70+ dining and entertainment options.

     

    To receive the best rates—and, thus, keep exhibitors’ and attendees’ costs down as much as possible—we contracted with the Renaissance Schaumburg for three years: 2011-2013. The facility has 500 hotel rooms. Our contract gives all those rooms to Petfood Forum during the event, but we understand this means not everyone can stay at the hotel. Therefore, we have contracted with another nearby hotel and promise to have the best possible transportation between those hotel(s) and the Renaissance.

     

    I was unable to get a hotel room at the Renaissance this year. How can I improve my chances of getting in there for Petfood Forum 2012?  

    It is never too early to make reservations; you can do so online or by calling +1.800.468.3571. Be sure to mention you’re with Petfood Forum or Petfood Workshop to receive our special rate.

     

    The rate is good through March 3, 2012; however, for Petfood Forum 2011, all hotel rooms at the Renaissance were reserved by about a month before the cut-off date. So if you really want to stay at the Renaissance, please don’t wait until just before March 3, because the hotel will likely be full already.

     

    However, there is also a large block of rooms available at the Embassy Suites, just two blocks away. Free transportation will be available between the two hotels on a regular basis throughout each day and evening. To reserve a room at the Embassy Suites-Schaumburg/Woodfield (1939 North Meacham Road, Schaumburg, Illinois 60173), call +1.847.241.5415 or reserve online.

     

    Is there a less expensive way to get to the Renaissance from the airport? 

    For Petfood Forum 2011, we arranged with several taxi, shuttle and limo companies to provide special rates to and from O’Hare and Midway airports. To receive these rates, you needed to reserve your transportation in advance. This information was communicated on our website, via confirmation information and emails from our reservation service, via separate emails and also was mailed along with the conference badges.

     

    For Petfood Forum 2012, we are investigating similar arrangements—so please watch for that information on this online page, any confirmation information received when you register for the event and other email and print communications.

     

    What are transportation options between the Renaissance and other hotels, along with area restaurants and attractions?  

    The Renaissance has a free shuttle, as do most other area hotels. We realize this may not be sufficient, especially during peak times such as when many Petfood Forum participants are leaving for dinner. So, for 2012, we are investigating hiring a shuttle service to transport participants to and from the Renaissance to area hotels, restaurants and attractions.

     

    Will Petfood Forum ever be in downtown Chicago?  

    As our contract with the Renaissance Schaumburg is coming up for renewal or expiration (after Petfood Forum 2013), we will again conduct a thorough investigation of potential venues for Petfood Forum, including possibly returning to the Renaissance.

     

    Some Petfood Forum participants have urged us to consider downtown Chicago. We will include it in our next review of possible venues, but keep in mind that probably the only facility large enough would be McCormick Place. Holding Petfood Forum there would very likely necessitate higher fees for all participants, because the rent and costs of union labor are traditionally quite high.

     

    In addition, Petfood Forum participants would need to be spread out among even more hotels than in Schaumburg because McCormick Place does not include its own hotel rooms. (There is a Hyatt Regency attached to it, but officially it’s a separate entity and is unlikely to rent out all its rooms to one event.) Plus, hotel room rates in the city would likely be high, and travel time to and from the hotels and McCormick Place or from the convention center to area restaurants would be long because of distances and city traffic.

     

    Will Petfood Forum ever be in a location other than the Chicago area? 

    As our contract with the Renaissance Schaumburg is coming up for renewal or expiration (after Petfood Forum 2013), we will again conduct a thorough investigation of potential venues for Petfood Forum, including possibly returning to the Renaissance.

     

    That review might include considering locations other than Chicago. To date, Petfood Forum has been held in the Chicago area for several reasons:

    • It is centrally located within the US, which helps not only US participants traveling to the event but also those attending from outside the US; they typically can fly into the area, then get to wherever else they might need to go within the country with relative ease and at lower expense.
    • Chicago has two airports, including O’Hare International, which means a choice of flights and airfares for participants flying to the event;
    • Because our parent company is located in northern Illinois (Rockford, about 100 miles west of Chicago and even closer to Schaumburg), the logistics and costs of planning and hosting Petfood Forum in the area are much lower. If we held the event in another state, our costs and yours would likely increase. Holding Petfood Forum in a suburb of Chicago also helps keep down costs (see “Will Petfood Forum ever be in downtown Chicago?”)

     

    Can I receive continuing education units by attending Petfood Forum and/or Petfood Workshop? 

    Currently, Petfood Forum and Petfood Workshop are awarded CEUs by the American Registry of Professional Animal Scientists. Members of ARPAS can obtain their CEU credit by visiting www.arpas.org.

     

    For 2012, we are investigating other CEU accrediting bodies, including possibly ones outside the US.

     

    As an exhibitor, I usually cannot leave my booth to attend conference sessions. Is there a way to address this?  

    For Petfood Forum 2012, we will likely modify the schedule to allow more times for sessions to happen when the exhibit hall is not open. Also, we will allow for more time when the exhibit hall is open but no sessions are going on, so attendees can visit the exhibits more often.

     

    Last year I registered for Petfood Forum but was then unable to attend. Can I receive a refund?  

    For registration cancellations received before the early bird registration date (February 1 for 2012), we will refund registration fees minus a cancellation fee. After the early bird registration date, we will issue a credit toward future events (in the US or elsewhere, such as Petfood Forum Asia).

     

    Substitution of personnel for registered participants is always allowed, even on site at the event.