international guests from the Brazilian Association of the Industry of Products
for Pets (Abinpet) took part in a business program in Brazil in the Copa
do Mundo (World Cup) Project, conducted by the Brazilian Trade and Investment
Promotion Agency (Apex-Brazil).The program was held June 9–13, 2014,
with four acting pillars: Industry presentation, visits to retail stores and
factories, and business roundtables.
the first meeting motivated by the World Cup, Abinpet received a Costa Rican
company interested in veterinary and pet care products; Miguel Mendes de Leon,
editor of Pets International Magazine (Netherlands); and Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry Magazine (US). "We work for guests to arrive in
Brazil with a consistent schedule, focused on knowing the domestic pet
product," said José Edson Galvão de França, CEO of Abinpet. "With
this, we hope to generate business and strengthen the image of Brazil as an
exporter of high quality products for pets."
was the third international action of Pet Brasil Project in 2014. In March,
the organization promoted a
technical-commercial mission that took 12 Brazilian businessmen from the
pet industry to the US. During the visit, the professionals could
monitor the Global Pet Expo, one of the largest trade shows in the country, and
were in contact with major retailers of the American pet industry. In May, Abinpet organized a
pavilion of Brazilian companies at Interzoo, a trade show held in Germany.
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
As an industry, are we missing a huge opportunity to take advantage of another aspect of the human-pet bond?
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
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