Aller Petfood will take over the management of the Turkish petfood company Petfood Sanayi Ve Ticaret. The takeover is part of the Aller Petfood strategy 2013-18.
Henriette Bylling, CEO of Aller Petfood, says: "With this transfer of management, we produce in-and hence also service-three important geographical areas. The EU market through the Danish plant, Russia and the CIS countries through our two Russian production facilities and now also Turkey and the MENA countries."
Previously, Aller Petfood established business with companies in the Turkish market such as supermarket chain, Migros, which it estimates to account for 60 percent of total sales of petfood in the supermarket channel in Turkey. Aller will also take over supplying to online retailer Hepsiburid, as well as pet trade distributors Global and Beta, and brands including Buddy and Pets Choice.
Bylling said: "It is important to me that we have the same spirit in all divisions as with regards to quality. I will not say that I hold the golden recipe for success in all markets, but I will admit that we are going to use all the experience that has led to our success in Russia, to expand the business in Turkey. There is a lot of knowledge and know-how to be shared among the personnel in Denmark, Russia and Turkey. We are truly an international player."
The mid-year meeting addressed several regulatory matters affecting petfoods
It gives more direct control to CVM in establishing and maintaining ingredient definitions
Public meetings invited comments and provided updates
Now is the time for packagers, producers, marketers and manufacturers to capitalize on the traveling with pets trend
There's a disconnect between consumers' confidence in petfoods and their knowledge of what makes the foods nutritious
Read more of Dr. Mukund Parthasarathy's insights on the changing petfood retail market and how it affects petfood manufacturers large and small
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.